About Jeff Kamikow

  We’ve all heard the phrase “content is king,” but its ubiquity is in part due to the fact that it is true. We’ve all gone to websites where the content was bad or tried too hard and sounded more like a term paper than a conversation. Visitors who come to your website should be able to understand what you do, what services or products you provide, and what makes you stand out with ease. They should be able to accomplish what they want to on your site without too much trouble. Jeffrey Kamikow started out in print, so he could tell you that the content still matters greatly in marketing. Here are a few tips to keep in mind: Keep It Conversational: If your visitors need a dictionary to understand your content, you are trying too hard. The goal of your website copy should be to appeal to as many people as possible – not just those in the industry. If there is too much jargon or technical terms, you may be turning off a key part of your potential base. Keep it conversational, but obvio...

Could automobiles become the next source for ad revenue for businesses? We’ve already seen the mobile ad business boom in the last few years as mobile ad spending has soared past desktop ad spending in the past year. While businesses might have to worry about whether or not they should invest more in mobile web advertising or in-app advertising, the next generation of mobile advertisers, like Jeff Kamikow, may be going on the road. There was a recent article in Ad Adage that discussed the role driver-less vehicles will have in the advertising world. Although drivers will still have control over a vehicle if they need to, they will have a lot of free time on their hands. When the average American adult can spend as much as an hour a day in a vehicle, that could potentially be a lot of advertising. Ad Adage makes it a point of saying that we can’t be too far away from Uber and Lyft starting to bring in advertisers to their drivers’ cars. Who knows what the future may hold? From using bea...

Jeff Kamikow  "Google’s AMP project, short for Accelerated Mobile Pages, sounds great on paper for consumers of content, but for mobile advertisers and businesses it represents a tremendous shakeup." Put simply, an AMP-enabled page uses a stripped-down version of HTML and Javascript to render text and images much faster. It one sense, it’s like Google is trying to bring back the simplicity of mid-1990s internet. Why is Google doing this? Page speed and mobile-friendliness. It is in Google’s interests to make its search engine as friendly as possible, and people do not like to wait for pages to load. More to the point, Google wants to deliver the information people are seeking as quickly as possible. That’s why they’ve developed things like knowledge cards and quick snippets. But if someone just wants the latest info from a news story, that’s too much information for a quick snippet.  Enter AMP pages. AMP-enabled pages require less rendering time and less data to transfer, bot...

Where do you access the internet? Mobile advertisers like   Jeff Kamikow   are banking on the idea that you will access the web on your mobile device. And they have figures to back up their case. According to a new report released by Publicis’ Zenith unit, it forecasts that 75% of all internet use will be on mobile devices in 2017. This is up from 68% this year. It also estimates that this number will creep up to nearly 80% in 2018, which is more than double the number in 2012. If that is the case, Jeff Kamimow and other mobile advertisers will be very busy. The report forecasts that 6o% of all internet advertising will be mobile advertising, and the total number for mobile advertising will reach $134 billion, which means it will be more than print, billboards, and other OOH advertising combined. The report looked at sixty countries nationwide. Spain was number one in the percentage of internet use through mobile devices at 85%. This was followed by Hong Kong, China, and the U...

Is Facebook cool again? Nobody knows for sure, but the social networking giant is certainly still making a lot of money. Its money is coming in the form of mobile advertising. In total, there are about three million advertisers on Facebook. There are about another 500,000 advertisers on Instagram, the photo-sharing social media platform that Facebook owns and made open to advertising last year. Facebook made over $17.9 billion dollars last year. According to Mashable, 84% of that came from mobile advertising. Mobile advertising expert, Jeff Kamikow , would tell you that Facebook advertising is essential to any media campaign. There are so many new ways to create an engaging ad and track that ad’s traffic to determine its success. If you are new to advertising on Facebook, you might not know where to start. In order to advertise effectively on Facebook, here are a few tips you might want to keep in mind: Try Out Different Designs : Going with your instinct is fine with a lot of things. ...

Have you noticed the ads that you see when you browse the internet on your mobile devices is getting shorter? This is no accident as brands are trying to create better engagement and get their message across. As Jeff Kamikow would point out, brands are always changing the way they advertise to appeal to the public. Mobile devices have caused users to have a much shorter attention span than they once did for other platforms. In fact, the average mobile user will have an attention span of as little as eight seconds. However, at the same time, it should be noted that mobile users are experiencing more within those eight seconds. They have a laser-like focus where they can gather what is happening and make a quick decision on whether or not they want to continue viewing the content. This is the reason why so many people are installing ad blockers on their phones to prevent marketers from targeting them for specific ads. It is also why they’re conditioned to find the X button as soon as pos...