Jeff Kamikow | Career in Media

Jeffrey Kamikow began his career in media at PCMag after he graduated from Southern Illinois University. He would eventually become the Corporate Sales Director for the East Coast Market.



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Will Jeff Kamikow and Other Advertisers Use Driverless Cars to Enhance Their Advertising?

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Could automobiles become the next source for ad revenue for businesses? We’ve already seen the mobile ad business boom in the last few years as mobile ad spending has soared past desktop ad spending in the past year. While businesses might have to worry about whether or not they should invest more in mobile web advertising or in-app advertising, the next generation of mobile advertisers, like Jeff Kamikow, may be going on the road. There was a recent article in Ad Adage that discussed the role driver-less vehicles will have in the advertising world. Although drivers will still have control over a vehicle if they need to, they will have a lot of free time on their hands. When the average American adult can spend as much as an hour a day in a vehicle, that could potentially be a lot of advertising. Ad Adage makes it a point of saying that we can’t be too far away from Uber and Lyft starting to bring in advertisers to their drivers’ cars. Who knows what the future may hold? From using bea...
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Jeff Kamikow | How will Google AMP Affect Your Mobile Strategy?

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Jeff Kamikow  "Google’s AMP project, short for Accelerated Mobile Pages, sounds great on paper for consumers of content, but for mobile advertisers and businesses it represents a tremendous shakeup." Put simply, an AMP-enabled page uses a stripped-down version of HTML and Javascript to render text and images much faster. It one sense, it’s like Google is trying to bring back the simplicity of mid-1990s internet. Why is Google doing this? Page speed and mobile-friendliness. It is in Google’s interests to make its search engine as friendly as possible, and people do not like to wait for pages to load. More to the point, Google wants to deliver the information people are seeking as quickly as possible. That’s why they’ve developed things like knowledge cards and quick snippets. But if someone just wants the latest info from a news story, that’s too much information for a quick snippet.  Enter AMP pages. AMP-enabled pages require less rendering time and less data to transfer, bot...
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Jeff Kamikow | Telling a Story with Your Mobile Ad

If there is one thing that could really annoy a potential customer, it’s giving him or her the same ad to look at over and over again. There is certainly something to be said about ad repetition in some mediums. You hear a jingle on the radio or see the same pitch guy on a commercial, and it could create a level of familiarity that could improve the brand. This is not the same with mobile ads. Mobile users want ads that they can engage with. For example, you can have an ad that utilizes some form of gaming that keeps the user interested. However, if the same user is given an ad with the same gaming feature over and over again, he or she will eventually get bored with it.  Jeff Kamikow is a mobile advertising expert  who has produced mobile ads of all kinds. He would argue that a company’s mobile advertising strategy must consist of fresh content all of the time that tells a story. So how can you accomplish this? There are a number of tools available today that allow ...
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