Jeff Kamikow - Cross Audience Livingston NJ, 07039

Jeff Kamikow "Cross Audience offering the very best in mobile advertising and technology solutions. Full-service mobile advertising agency and consulting service."





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Will Jeff Kamikow and Other Advertisers Use Driverless Cars to Enhance Their Advertising?

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Could automobiles become the next source for ad revenue for businesses? We’ve already seen the mobile ad business boom in the last few years as mobile ad spending has soared past desktop ad spending in the past year. While businesses might have to worry about whether or not they should invest more in mobile web advertising or in-app advertising, the next generation of mobile advertisers, like Jeff Kamikow, may be going on the road. There was a recent article in Ad Adage that discussed the role driver-less vehicles will have in the advertising world. Although drivers will still have control over a vehicle if they need to, they will have a lot of free time on their hands. When the average American adult can spend as much as an hour a day in a vehicle, that could potentially be a lot of advertising. Ad Adage makes it a point of saying that we can’t be too far away from Uber and Lyft starting to bring in advertisers to their drivers’ cars. Who knows what the future may hold? From using bea...
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Professional Jeff Kamikow

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Jeff Kamikow , President and CEO of Cross Audience, has nearly 20 years of media experience including sales and operations management, business development and executive management at companies including Pulse 360, Time Inc. and Ziff-Davis. 
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Jeff Kamikow | How will Google AMP Affect Your Mobile Strategy?

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Jeff Kamikow  "Google’s AMP project, short for Accelerated Mobile Pages, sounds great on paper for consumers of content, but for mobile advertisers and businesses it represents a tremendous shakeup." Put simply, an AMP-enabled page uses a stripped-down version of HTML and Javascript to render text and images much faster. It one sense, it’s like Google is trying to bring back the simplicity of mid-1990s internet. Why is Google doing this? Page speed and mobile-friendliness. It is in Google’s interests to make its search engine as friendly as possible, and people do not like to wait for pages to load. More to the point, Google wants to deliver the information people are seeking as quickly as possible. That’s why they’ve developed things like knowledge cards and quick snippets. But if someone just wants the latest info from a news story, that’s too much information for a quick snippet.  Enter AMP pages. AMP-enabled pages require less rendering time and less data to transfer, bot...
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