About Jeff Kamikow

If there is one thing that could really annoy a potential customer, it’s giving him or her the same ad to look at over and over again. There is certainly something to be said about ad repetition in some mediums. You hear a jingle on the radio or see the same pitch guy on a commercial, and it could create a level of familiarity that could improve the brand. This is not the same with mobile ads. Mobile users want ads that they can engage with. For example, you can have an ad that utilizes some form of gaming that keeps the user interested. However, if the same user is given an ad with the same gaming feature over and over again, he or she will eventually get bored with it.  Jeff Kamikow is a mobile advertising expert  who has produced mobile ads of all kinds. He would argue that a company’s mobile advertising strategy must consist of fresh content all of the time that tells a story. So how can you accomplish this? There are a number of tools available today that allow ...

  We’ve all heard the phrase “content is king,” but its ubiquity is in part due to the fact that it is true. We’ve all gone to websites where the content was bad or tried too hard and sounded more like a term paper than a conversation. Visitors who come to your website should be able to understand what you do, what services or products you provide, and what makes you stand out with ease. They should be able to accomplish what they want to on your site without too much trouble. Jeffrey Kamikow started out in print, so he could tell you that the content still matters greatly in marketing. Here are a few tips to keep in mind: Keep It Conversational: If your visitors need a dictionary to understand your content, you are trying too hard. The goal of your website copy should be to appeal to as many people as possible – not just those in the industry. If there is too much jargon or technical terms, you may be turning off a key part of your potential base. Keep it conversational, but obvio...

Could automobiles become the next source for ad revenue for businesses? We’ve already seen the mobile ad business boom in the last few years as mobile ad spending has soared past desktop ad spending in the past year. While businesses might have to worry about whether or not they should invest more in mobile web advertising or in-app advertising, the next generation of mobile advertisers, like Jeff Kamikow, may be going on the road. There was a recent article in Ad Adage that discussed the role driver-less vehicles will have in the advertising world. Although drivers will still have control over a vehicle if they need to, they will have a lot of free time on their hands. When the average American adult can spend as much as an hour a day in a vehicle, that could potentially be a lot of advertising. Ad Adage makes it a point of saying that we can’t be too far away from Uber and Lyft starting to bring in advertisers to their drivers’ cars. Who knows what the future may hold? From using bea...

Jeff Kamikow  "Google’s AMP project, short for Accelerated Mobile Pages, sounds great on paper for consumers of content, but for mobile advertisers and businesses it represents a tremendous shakeup." Put simply, an AMP-enabled page uses a stripped-down version of HTML and Javascript to render text and images much faster. It one sense, it’s like Google is trying to bring back the simplicity of mid-1990s internet. Why is Google doing this? Page speed and mobile-friendliness. It is in Google’s interests to make its search engine as friendly as possible, and people do not like to wait for pages to load. More to the point, Google wants to deliver the information people are seeking as quickly as possible. That’s why they’ve developed things like knowledge cards and quick snippets. But if someone just wants the latest info from a news story, that’s too much information for a quick snippet.  Enter AMP pages. AMP-enabled pages require less rendering time and less data to transfer, bot...

Where do you access the internet? Mobile advertisers like   Jeff Kamikow   are banking on the idea that you will access the web on your mobile device. And they have figures to back up their case. According to a new report released by Publicis’ Zenith unit, it forecasts that 75% of all internet use will be on mobile devices in 2017. This is up from 68% this year. It also estimates that this number will creep up to nearly 80% in 2018, which is more than double the number in 2012. If that is the case, Jeff Kamimow and other mobile advertisers will be very busy. The report forecasts that 6o% of all internet advertising will be mobile advertising, and the total number for mobile advertising will reach $134 billion, which means it will be more than print, billboards, and other OOH advertising combined. The report looked at sixty countries nationwide. Spain was number one in the percentage of internet use through mobile devices at 85%. This was followed by Hong Kong, China, and the U...

Is Facebook cool again? Nobody knows for sure, but the social networking giant is certainly still making a lot of money. Its money is coming in the form of mobile advertising. In total, there are about three million advertisers on Facebook. There are about another 500,000 advertisers on Instagram, the photo-sharing social media platform that Facebook owns and made open to advertising last year. Facebook made over $17.9 billion dollars last year. According to Mashable, 84% of that came from mobile advertising. Mobile advertising expert, Jeff Kamikow , would tell you that Facebook advertising is essential to any media campaign. There are so many new ways to create an engaging ad and track that ad’s traffic to determine its success. If you are new to advertising on Facebook, you might not know where to start. In order to advertise effectively on Facebook, here are a few tips you might want to keep in mind: Try Out Different Designs : Going with your instinct is fine with a lot of things. ...

Have you noticed the ads that you see when you browse the internet on your mobile devices is getting shorter? This is no accident as brands are trying to create better engagement and get their message across. As Jeff Kamikow would point out, brands are always changing the way they advertise to appeal to the public. Mobile devices have caused users to have a much shorter attention span than they once did for other platforms. In fact, the average mobile user will have an attention span of as little as eight seconds. However, at the same time, it should be noted that mobile users are experiencing more within those eight seconds. They have a laser-like focus where they can gather what is happening and make a quick decision on whether or not they want to continue viewing the content. This is the reason why so many people are installing ad blockers on their phones to prevent marketers from targeting them for specific ads. It is also why they’re conditioned to find the X button as soon as pos...

TechCrunch believes that we’re on the verge of another major boom in marketing through mobile. Is this true? We’re probably already there. The writer of this article compared what we’re seeing in mobile advertising right now to what happened in the dot com bubble. Here mobile advertisers threw a lot of money out there to try and attract new customers, but the number of customers and an understanding of the level of advertising needed to get a conversion weren’t there. The money began to run out, and, as a result, website advertising would trend downward for several years until the mid-2000s. We are experiencing  another boom right now for mobile advertising. Users are accessing web pages and especially apps now more than ever before. In addition to that, brands are devoting more of their dollars to mobile advertising than web advertising too. Jeff Kamikow and other advertisers believe mobile will be the present and future of advertising for some time. Are they right? Yes, probably...

  If there is one thing that could really annoy a potential customer, it’s giving him or her the same ad to look at over and over again. There is certainly something to be said about ad repetition in some mediums. You hear a jingle on the radio or see the same pitch guy on a commercial, and it could create a level of familiarity that could improve the brand. This is not the same with mobile ads. Mobile users want ads that they can engage with. For example, you can have an ad that utilizes some form of gaming that keeps the user interested. However, if the same user is given an ad with the same gaming feature over and over again, he or she will eventually get bored with it.  Jeff Kamikow  is a mobile advertising expertwho has produced mobile ads of all kinds. He would argue that a company’s mobile advertising strategy must consist of fresh content all of the time that tells a story. So how can you accomplish this? There are a number of tools available today that ...

  On many weekends and some weeknights in the summer, Jeff Kamikow can be found coaching his son’s baseball team. As a former collegiate athlete himself, Jeff has seen his fair share of good parents and those that may have needed some coaching themselves. If you are a parent of a student who plays baseball, football, softball, basketball, or soccer, you might be wondering what is considered good behavior during a game, what kind of motivation and support you should provide your child, and how you can teach your child good sportsmanship. Obviously, your own situation will be your own so you may have to make some changes, but here are some common tips for parents of kids in any sport. Be On Time : Punctuality is an important part of many parts of life, including sports. Please try to bring your child on time, so he or she can get as much practice with the team as possible. Don’t Coach or Yell at Refs from the Stands : Your job is to support your child. Remember that everyo...

Media specialist Jeff Kamikow spends some of his free time coaching little league baseball with his father. He had the pleasure of coaching his team to a championship, so he knows what it takes to coach winning ball. Here are several tips if you decide that you want to coach your child on a winning team: Know that Every League Is Different: When you’re getting started, you may not realize how different one league game could be from the next. Three outs, nine players on the field, four balls equals a walk…how different could it be? Each league will have different rules and regulations though, so you should get acquainted with those before you decide to coach your first game, so you and your team are prepared. Coach Safety: Before hitting or playing good defense, the first thing you’ll want to do is teach your kids the importance of safety. Show them the proper way to slide, how to stand on the plate to protect against a wild pitch, and what gear is needed. You are responsible for the...

  Jeff Kamikow , a mobile advertiser   by day and little league coach by night, understands the issues that could easily arise from coaching your own child. It could also be an amazing experience for both of you. It really depends on how you approach the situation and whether or not you and your child are able to be objective throughout. You certainly don’t want a Great Santini moment. So   how would Jeffrey Kamikow   advise new coaches? Here are several points to keep in mind: Make Sure Your Child Is Cool with It : Some children will jump at the chance to have their parent coach them. Others will be a little hesitant or may want some time where they are independent of their family life. Before you sign up, get the okay from the kid. And if your child is hesitant, explain your case. Always Be Fair : If you have your child hit cleanup and he hasn’t had a hit all spring, this may cause some trouble in the clubhouse. It’s always good to be proud of your children, but yo...

Jeffrey Kamikow   has noticed the distinctions between ecommerce and “regular” commerce are falling fast, if they ever really existed at all. No matter what your business does, who it sells to, or how it’s built to make money, it needs a cohesive ecommerce (or at least e-conversion) strategy. What this looks like on the ground, of course, is up to you. No one can hold your hand and tell you that this is how you turn your online dross into ecommerce gold. What experienced marketing professionals like Jeff Kamikow can tell you is how to capitalize on late-breaking ecommerce trends — how to ride the wave that everyone knows is cresting, but few are exactly sure how to catch without wiping out. These three ecommerce trends are all set to build or crest in 2016. Which are you most looking forward to capitalizing on? 1. Multichannel Is the Way to Go 2. Content Marketing Works Pretty Much Everywhere 3. Responsive, Ready or All In? Either Way, It’s Mobile Now & Mobile Forever

Jeffrey Kamikow , a Chicago native, now lives in northern new Jersey with his family. When he’s not dreaming up new mobile marketing and brand positioning strategies, he can be found practicing his golf swing at one of the many courses in his area or playing tennis with business associates. Kamikow’s other extracurricular activities include baseball coaching; he and a fellow dad successfully coached their sons’ club baseball team to a local championship.

Jeff Kamikow is a mobile marketing executive who has worked in the media and advertising industries since the early 1990s. Jeffrey Kamikow has developed an impressive range of competencies, from mobile ad network development and expansion, aggressive revenue execution, brand turnarounds and re-positions, corporate management restructuring, and a host of legacy and cutting-edge integrated marketing techniques.

Jeffery Kamikow quickly climbed up the executive ladder and managed offices in New York, Los Angeles and Chicago. Kamikow shifted gears after his seven-year tenure and accepted a position as the National Advertising Director at Field & Stream and Outdoor Life brands, which were two properties of Time Inc.

Jeff Kamikow   "Cross Audience offering the very best in mobile advertising and technology solutions. Full-service mobile advertising agency and consulting service."

Jeff Kamikow built a digital revenue stream of $5 million within 18 months of starting his position. While working at Ziff-Davis Media, Jeffery Kamikow quickly climbed up the executive ladder and managed offices in New York, Los Angeles and Chicago. Kamikow shifted gears after his seven-year tenure and accepted a position as the National Advertising Director at Field & Stream and Outdoor Life brands, which were two properties of Time Inc. As he explored ways to set the groundwork for the properties’ long-term digital success.

Jeffrey Kamikow began his career in media at PCMag after he graduated from Southern Illinois University. He would eventually become the Corporate Sales Director for the East Coast Market.

Jeffrey Kamikow began his career in media at PCMag after he graduated from Southern Illinois University. He would eventually become the Corporate Sales Director for the East Coast Market.